課程資訊
課程名稱
國際企業經營策略
INTERNATIONAL BUSINESS STRATEGY 
開課學期
97-1 
授課對象
管理學院  國際企業學研究所  
授課教師
陳俊忠 
課號
IB7018 
課程識別碼
724EM0460 
班次
 
學分
全/半年
半年 
必/選修
必修 
上課時間
星期二6,7,8(13:20~16:20) 
上課地點
管二203 
備註
本課程以英語授課。
限本系所學生(含輔系、雙修生)
總人數上限:35人 
Ceiba 課程網頁
http://ceiba.ntu.edu.tw/971IBS 
課程簡介影片
 
核心能力關聯
核心能力與課程規劃關聯圖
課程大綱
為確保您我的權利,請尊重智慧財產權及不得非法影印
課程概述

This course is designed to introduce how MNEs evaluate global business variables, take advantage of country differences, and gain competitive strength through internationalization and worldwide configuration. 

課程目標
Class participants will discuss and learn the competitive analysis and strategic decisions for MNEs. MNE strategic decisions include internationalization strategies, organizational design, and location choice, entry timing, and entry modes for value activity configuration.  
課程要求
Case Discussion;
Class Participation;
Research Project. 
預期每週課後學習時數
 
Office Hours
每週二 13:20~14:20 
指定閱讀
 
參考書目
Stonehouse et al. 2004. Global and Transnational Business: Strategy and Management. 2nd eds. Wiely. 
評量方式
(僅供參考)
 
No.
項目
百分比
說明
1. 
Case Assignments 
25% 
 
2. 
Mid-term Exam 
25% 
 
3. 
Term Project 
25% 
 
4. 
Class Contribution 
25% 
 
 
課程進度
週次
日期
單元主題
Week 1
9/16  Introduction and Overview 
Week 2
9/23  Globalization: Benefits and Costs 
Week 3
9/30  Potential Advantages of Operating Across Borders 
Week 4
10/07  Global Macroenvironment and Country Differences 
Week 5
10/14  Analysis of the Competitive Environment 
Week 6
10/21  Analysis of the MNE 
Week 7
10/28  Basic Strategies for Internationalization 
Week 8
11/04  Term Project Proposal Presentations 
Week 9
11/11  Foreign Market Entry Decisions 
Week 10
11/18  Location Choice 
Week 11
11/25  Entry Timing 
Week 12
12/02  Entry Modes 
Week 13
12/09  Worldwide Configuration of Value Activities 
Week 14
12/16  Exam 
Week 15
12/23  Organizational Structure Design and Control 
Week 16
12/30  Network Linkage and Collaboration 
Week 17
1/06  Term Project Presentations 
Week 18
1/13  Term Project Presentations